Duration: From May 24 to June 18, 2021.
Subjects for this Program:
Subjects:
Introduction to Digital Marketing (20 hours)
Objective:
To provide students with an introductory knowledge of Digital Marketing and Digital Business, as a new way for companies to focus on their clients and potential clients.
To introduce the student to new concepts relating to Marketing and new technologies, as well as placing Digital Marketing in the marketing mix of companies.
The Digital Marketing Plan (20 hours)
Objective:
To offer the necessary knowledge to devise, develop, and execute a digital marketing plan for a company.
To analyze different tools which allow technologically advanced companies to grow along with their role within the digital marketing plan.
Principal Digital Marketing Tools (20 hours)
Objective:
To become familiarized with all the tools which are included in social media and in social business, as well as their main uses and results.
To understand how digital marketing tools are at the service of the digital marketing plan and how they interact with each other.
Web Analysis (20 hours)
Objective:
To have the appropriate means and resources to analyze digital marketing campaigns, as well as knowledge of the most used KPIs.
To teach students to design their own scorecards for measuring the results of digital marketing activities.
A diploma will be awarded by the university.
Number of Class Hours:
90 hours (80 class hours + 10 hours of technical and cultural visits)
- Technical visits to companies, public and private institutions and entities related to the contents of the course.
- Cultural visits to the Prado Museum and the "Madrid de los Austrias y de los Borbones".
Enrollment:
To make register, please, first contact with Guillermo López de la Cuesta (This email address is being protected from spambots. You need JavaScript enabled to view it.)
Application Deadline:
Before April 9, 2021
Price of the Courses
The price of the courses (without accommodation) is 1.455 euros including, classes, a student card, access to all of the University's services, cultural visits to the Prado Museum and the "Madrid de los Austrias y de los Borbones", technical visits to companies, public and private institutions and entities, a diploma, and your transcript with final grades.
Payment Procedure:
Once the registration is finished, payment will be made through a credit card or by bank transfer.
Accommodation
1.-Through the companies that collaborate with Universidad Pontificia Comillas to provide all services associated with accommodations:
- Students Global Relocation (SGR)
https://www.studentsglobalrelocation.com
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Telephone number: (+34) 910 243 495
Postal Address: calle Mazarredo nº 4
For Comillas students, a discount of 50%, of the service requested, will be given using the code UPCOMILLAS
- Aluni.Net
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Telephone number: (+34) 915432034
Postal address: calle Hilarión Eslava nº 12
For Comillas students will be given a discount,
on the service requested, using the code provided by the company.
- MadridEasy
https://www.madrideasy.com
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Telephone number: 609448304
Postal Address: Cuesta de Santo Domingo, 4 – Local derecho
For Comillas students, a discount of 50%, of the service requested, will be given using the code COMILLAS50
2.- Through ERASMUS PLAY, an online accomodation comparator for students, wich brings together in a single website a wide range of rooms, apartments and shared apartments.
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
